Wednesday, September 5, 2012

Mobile-Ad Surge Predicted For Facebook

Despite worries about Facebook Inc.'s ability to make money from mobile devices, new research predicts the social network's U.S. mobile-advertising revenue will quintuple next year, catapulting it into the top ranks of the mobile-ad business, behind market leader Google Inc.

More than half of Facebook's 955 million monthly active users access the service on phones or other on-the-go devices. Facebook started showing ads to those users earlier this year, but concerns that it might not be able to generate mobile-ad sales at the same rate as desktop ad dollars have helped drag down the company's stock price since its initial ...

Source: http://online.wsj.com/article/SB10000872396390443571904577631732387111726.html?mod=pls_whats_news_us_business_f

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