5 Ways to Create Great Online Relationships : Home Business Blogs

Rachel Williamson?
WealthBizNetwork?
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Website:??wealthbiznetwork.com/5-ways-create-great-online-relationships?
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Article Tag(s):??online dating, online business, online relationships?
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No, this is not about online dating relationships?

A few months ago, Copyblogger a ran series called Internet Marketing for Smart People and relationships was one of the essential pillars.

After all: no relationship, no market, right? We need to have some kind of connection with folks before they?ll pull out their wallets.

Sometimes people think that great relationships ?just happen.? It?s your mom?s theory of marketing ? ?just be yourself and everyone will love you.?

But you might have figured out by now: no one loves you like your mom does. And just being yourself sometimes needs a little help.

Here are five strategic ways to build the kinds of relationships that lead to sales, retweets, recommendations, and referrals for the great stuff you sell.

Relationships and Generosity

We human beings are rather simple at heart. If you do nice things for us, we tend to like you more.

In particular, there?s a type of content that will repay your generosity many, many times over. It?s what Frank Kern calls ?results in advance? content ? a tip, trick, or tutorial that lets your reader get a desirable result in their life before they give you any money.

So if you?ve got a wonderful video course on the history and benefits of chocolate consumption, your ?results in advance? content might be ? Grandma?s Famous Triple Chocolate Pudding Cake? recipe.

If your reader can put your advice into practice and get a great result, you?ve given them a delicious ?free sample.? It greatly increases the chances that they?re going to want more, now that they?ve experienced for themselves how good it is.

Relationships and Relatability

One of the most powerful marketing messages you can send is ?I?m a lot like you.?

Why?

I?ll give you an example. I don?t have a lot of faith that weight loss tips from the latest hot supermodel are going to do me any good. I?m only 5? 3? tall, I?m not built like a gazelle, and I don?t think I have the discipline to live on 6 peanuts and a lettuce leaf every day.

But weight loss tips from Janeane Garofalo? I?m a lot more interested. Because she starts out looking a lot more like I do, I have more confidence that her advice will be something I can use.

Relationships and Liking

There are two primary ways to get attention.

You can do tons of great stuff for people, make yourself useful, be incredibly nice and friendly, and maybe crack a joke from time to time.
You can make a belligerent, loud, annoying nuisance of yourself.

They both work ? if your goal is to get attention.

If your goal is to convert attention into customers, #1 has a lot of advantages.

Some people have a gift for drawing attention to themselves by being spectacular jackasses. And that can work, actually ? if you?re a likeable jackass.

It tends not to work too well (commercially, anyway) if you?re just an ass.

Relationships and Frequency

And how about the marketer who only emails around launch time?..aren?t they kind of like your annoying relative who only calls when he wants money?

What?s your emotional reaction when that deadbeat cousin calls? You roll your eyes and let it go straight to voice mail, right?

If you?re building relationships by providing valuable content, the best way to do it is to keep it slow and steady.

Show up. Day in, day out.

Create a steady, predictable rhythm with your content. Keep giving that high-quality free content, delivering those results in advance, and letting everyone know you?re a good egg.

A nice, predictable frequency also demonstrates that you?re reliable. If you show up every day (or every week, or every other week) on your blog, predictable as clockwork, your audience gets the sense that you probably won?t skip town as soon as they?ve sent you PayPal funds for your new consulting package.

Relationships and Authority

Bloggers are often excellent at letting their audiences know they care, that they?re good people, that they share the same problems as their readers.

Sometimes they?re not so good at actually demonstrating that they know what they?re talking about.

Worse, they often think that the call to be ?transparent and authentic? is an open invitation to show off as much dirty laundry as possible.

Your action step this week.
Take a look at the content you?re producing (email, blog, twitter, Facebook, special report, whatever) and see how many of these techniques for building relationships you can include.

Could you squeeze in all five?

Which of these do you think you?re strongest at? Do more of it ? build on that strength.

And if there?s one of these relationship builders that?s a little out of your comfort zone, schedule some time to create a message around it before the end of this week. Your customers will thank you for it.?

Source: http://www.homebizblogs.com/2012/02/5-ways-to-create-great-online-relationships/

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